In the world of social media, where the rush to go viral often leads to fleeting fame, Sipho S. Mlilo, also known as Syfo Fame, is creating something far more lasting. He’s not just a hip-hop artist and music producer, but a content creator with a mission: to bring people together, celebrate Bulawayo’s rich culture, and uplift the city’s people. His platform, Bulawayo My City, has become a beacon of positivity, and in 2024, the brand’s influence was officially recognized when it won the prestigious Top Male Social Media Influencer of the Year award from Afrluent Media. But this isn’t just Syfo’s success — it’s the triumph of the entire community that surrounds him.
From Hip-Hop Artist to Community Leader
Syfo Fame’s journey began in the music industry, where he made a name for himself as a talented hip-hop artist and music producer. However, his ambitions went beyond just creating music. He saw the potential to build something that would serve his community in a deeper way. Thus, Bulawayo My City was born — a platform that initially aimed to promote local music, but quickly grew into a hub for inspiration, entrepreneurship, and unity.
“I wanted to help our local artists get the recognition they deserve, but as time went on, I realized this platform could do even more,” Syfo explained. “It could inspire, empower, and bring our community together. It became about so much more than music.”
Through Bulawayo My City, Syfo has managed to connect people, share their stories, and support local businesses and entrepreneurs. By featuring life stories, hosting interviews, and sharing the beauty of Bulawayo, Syfo has cultivated a platform that brings people together and fosters a sense of pride and unity.
Building a Positive Community: Respect, Integrity, and Growth
In a time when social media is often synonymous with controversy and negativity, Syfo has remained committed to creating a space that is positive and uplifting. Bulawayo My City is different because it prioritizes respect for all people, clean humor, and a commitment to sharing content that adds value to the community.
“Our followers trust us because we stay true to who we are,” Syfo shared. “We focus on sharing stories that empower and help others grow. Even when we feature businesses or advertise, we always make sure to maintain a professional tone and respect for every tribe. Our aim is always to uplift, not to tear down.”
This authenticity has earned Syfo the admiration of many, including respected public figures such as the Mayor of Bulawayo, David Coltart, Sandra Ndebele, and Sir Wicknell. The platform’s integrity and commitment to positivity set it apart from other local pages that may lean into sensationalism.
Capturing Bulawayo: A Love for the City’s Stories and Landscapes
Beyond the digital world, Syfo is also an avid photographer. His social media accounts are filled with breathtaking images of Bulawayo — from iconic landmarks like City Hall and the Joshua Nkomo Statue to everyday scenes from the townships that reflect the life and spirit of the people.
“I love showing the world the hidden gems of Bulawayo. The beauty of this city isn’t just in the monuments; it’s in the people, the stories, and the places that often go unnoticed,” Syfo said. “Through my photography, I want to show the world what makes Bulawayo special.”
This visual storytelling has allowed Syfo to bridge the gap between local pride and global visibility, highlighting the richness of Bulawayo’s culture and heritage.
Authenticity Over Trends: Staying True to the Vision
While many content creators chase the latest trends to stay relevant, Sipho “Syfo Fame” Mlilo approach is rooted in authenticity. He doesn’t focus on going viral for the sake of it; instead, his content often comes to him naturally, driven by the real-life stories and experiences of his community. Whether it’s promoting a local business, highlighting an inspiring individual, or supporting a cause, Syfo’s content is always deeply connected to the values that Bulawayo My City represents.
“Our news and stories often find us,” he said. “We have people who reach out to us with their life stories, asking for help or wanting to share something important. That’s what we focus on — helping and empowering people with our content.”
This authenticity has resonated with his growing audience, and it’s no surprise that Bulawayo My City has earned widespread recognition.
A Year of Triumph: Celebrating Achievements
2024 has been a groundbreaking year for Syfo and Bulawayo My City. Winning the Top Male Social Media Influencer of the Year award was a moment of pride, but it’s not just about the trophy. It’s a recognition of the hard work, dedication, and positive impact that Syfo and his team have made. Syfo also received a nomination for the Pumula Arts Awards, further cementing his influence and the value he brings to the community.
“I’m humbled by the recognition, but what matters most is knowing that we’re doing something meaningful,” he said. “That’s what drives me.”
A Bright Future Ahead
Looking to the future, Sipho “Syfo Fame” Mlilo has big plans for Bulawayo My City. New projects, including branded merchandise like T-shirts, are in the works, as well as an exciting podcast that will focus on everything Bulawayo. The podcast will dive into the stories of local people, businesses, and places, further expanding the platform’s reach and impact.
“We’re always evolving,” Syfo said with excitement. “We’re incorporating new skills into our advertising, like acting, singing, and comedy, to make our content even more engaging and creative. The sky’s the limit.”
Conclusion: A Legacy in the Making
Sipho “Syfo Fame” Mlilo is more than just an influencer — he’s a visionary who is building something far bigger than himself. Bulawayo My City has become a platform that celebrates local culture, empowers people, and shines a light on the often-overlooked aspects of life in Bulawayo. The Top Male Social Media Influencer of the Year award is just one of many milestones on his journey, but it’s clear that his impact is just beginning.
Through authenticity, positivity, and a deep love for his community, Syfo is leaving a legacy that will continue to inspire and uplift the people of Bulawayo and beyond. It’s not just about the content — it’s about the change it inspires.
For more of these stories or you want to get featured follow us on whatsapp, afrluencer.
