Africa Day Interview – OTOG Co-founder Naison Zivanai
Q: What inspired the creation of OTOG, and how has the journey been so far?
Naison:
OTOG started as a small family business back in 2018, supplying agricultural produce like sugar beans, maize, and tomatoes, mostly in the informal sector. But we saw something bigger: an opportunity to do more than just sell food. We wanted to tell a story through our products, a story of African tradition, health, and innovation. That’s how OTOG was born.
By 2020, we were researching indigenous fruits like baobab, fascinated by their nutritional power and cultural value. That’s when our real journey began, turning underutilized local ingredients into modern, accessible products that speak to both heritage and the future.
It hasn’t been easy. Like many young entrepreneurs, we’ve faced our share of challenges, from limited capital to market education. But through every setback, we’ve kept learning, adapting, and growing. That’s the spirit of entrepreneurshing, its not about getting everything right, but being willing to keep going and keep learning.
Q: Why baobab and other indigenous fruits? What makes them special to OTOG?
Naison:
Baobab isn’t just a fruit, it’s a symbol of resilience. It grows in harsh conditions, yet it’s packed with nutrients like Vitamin C, calcium, and antioxidants. The same goes for other indigenous fruits we work with, these are superfoods that have been part of African diets for generations.
Our aim is to preserve that tradition while giving it a modern twist. We source directly from smallholder farmers using ethical, fair-trade practices. That way, we’re not just making healthy products, we’re empowering communities and protecting biodiversity. It’s a full-circle impact.
Q: OTOG seems deeply rooted in community and innovation. How do you balance both?
Naison:
At OTOG, we believe tradition and innovation can walk hand in hand. Our production process blends old-school techniques, like sun drying, with modern food science to keep the nutrition intact. We’re always experimenting, whether it’s turning baobab into smoothies, porridge, cookies, or even skincare.
But innovation doesn’t mean leaving the community behind. Our employees are more than staff—they’re partners. We also work closely with local farmers, vendors, and even influencers to bring our vision to life. That human connection is what gives our brand meaning.
Q: What does Africa Day mean to you as a young African entrepreneur?
Naison:
Africa Day is a powerful reminder of who we are and what we’re capable of. It’s a celebration of identity, resilience, and potential. As an entrepreneur, I see it as a call to action—to build, create, and lead from an African perspective.
For us at OTOG, every product we make is like an edible ambassador. From baobab juice to umviyo and tamarind drinks, we’re telling a story of Africa’s richness and resourcefulness. We’re not just feeding people, we’re reclaiming a food narrative that’s deeply ours.
Q: Final message to consumers and the youth this Africa Day?
Naison:
When you choose OTOG, you’re choosing more than a product. You’re supporting healthy living, local farmers, youth empowerment, and African excellence. This Africa Day, let’s continue pushing boundaries and believing in our own potential.
To the youth: don’t wait for permission to start. The journey won’t be perfect, but that’s where the magic is. Every challenge is a lesson, and every step forward, no matter how small, is progress. Let’s stay on top of the game, together.
