“Having a support structure made up of friends and family is the key to any successful endeavor as a young person in business.” A Zimbabwean born, young entrepreneur, Nomthunzi Moyo, highlighted the importance of a strong support system in an interview with Afrluencer magazine. She went on to stress on the fact that the fear of being an unemployed graduate in Zimbabwe for too long gave her the necessary push to start her own business at a young and tender age of 23.
Seeing you started your own business at a young age, what inspired you into it?
So many things inspired me to start Twinheart Events. Initially it was my interest in events planning which I feel is somewhat hereditary as my aunts are either in catering or events decor and setup, secondly , the fear of being a job seeking graduate for too long given the unemployment rate in Zimbabwe. Having always toyed around with the idea of events planning, I wrote it at the beginning of 2016 as one of the things I needed to achieve by the end of the year. Every single day I would mention it and continuously wonder where I would even start. . What scared me at that time was the magnitude of the business that I wanted to venture into. It required time and capital which I did not have. Eventually, through savings, hard work and a little help from ‘bae’ Walter, I managed to pull through.
What do you think makes a good event?
What makes a great event is planning, time management, well captured moments and a good plate of food and a glass of a beverage. To cut the story short invest in an events planner, photographer, and a good caterer.
How do you measure the success of your events?
Our mantra is “every event deserves a twinheart experience” so I will base my response on what a twinheart experience incorporates. A twinheart experience involves happiness of the client and their invited guests as well as the team behind the event. We (me and my team) also prioritise customer satisfaction and moments well captured through the camera. This means that each time these pillars are met we conclude that we have done a great job. Overall we have a great success rate.
How do you stay up to date with the events industry?
The events industry is wide and dynamic. Keeping up with the trends is necessary and the only way to always be on point and in check is to befriend social media. Seeing ideas from popular pages and the events being done by celebrities and influencers can help predict what clients would want. I am also inspired by many event planners within and outside Zimbabwe. My greatest source of inspiration being Precious the Planner the founder of Precious Celebrations, so this helps me keep up to date and from time to time I stalk my competitors to see whats trending and broaden my ideas.
Seeing ideas from popular pages and the events being done by celebrities and influencers can help predict what clients would want.Nomthunzi Moyo
It is highly unlikely that a single person will be able to handle all the different elements that go into planning a corporate event. In fact, the bigger, longer, and more complex the event, the more help you are going to need to make it all come together perfectly on the day.
Sure, one event manager can coordinate everyone’s efforts and make all the important decisions. But you will need specialist helpers—either in-house or outsourced—to deal with individual aspects that contribute to a great such as finding the venue, organising group catering, booking entertainment, planning the programme and so much more.