Home Lifestyle Entertainment Facebook and Instagram Reel Play bonuses are back: Here’s why?

Facebook and Instagram Reel Play bonuses are back: Here’s why?

Reels Play Bonuses

Just as we were enjoying the Instagram Reel Play bonuses, Meta decided to take them away. Then, after a few months, the bonuses were returned. To many, it’s unclear why they were taken away in the first place. Well, I got the tea. Do you know how these bonuses work and how to earn money from them? Let’s dive in and find out.

What Are These Bonuses Anyway?

Instagram and Facebook Reels Play is an invitation-only bonus program that lets you earn money on your reels content. If you get an invitation, you will receive a pop-up notification and an invitation that appears in your professional dashboard in the Meta Business Suit.

Instagram Reels Play bonuses were first introduced in 2021, and they’ve been growing in popularity ever since! They’re a great way for creators to earn money from their Instagram content.

Why were the Reel Play bonuses Taken away?

Instagram announced that it will be phasing out the program starting in early 2023. A lot of creators were bothered by this news. Some weren’t, as there are other ways to make money on Meta as a content creator.

The TikTok ban panic

This is that period when the US government had proposed to ban TikTok. The proposed TikTok ban was actually part of a broader set of proposed bans on Chinese-owned social media apps. Introduced by the former President Donald Trump, who issued an executive order in August 2020 directing ByteDance to sell TikTok to an American company or have the app banned in the United States.

This was bothering a lot of TikTok content creators. For many people, TikTok has become their livelihood. So, by banning TikTok most of your favourite influencers were about to go broke! Honestly, This was not bothering, firstly figuring out the TikTok algorithm is hard, makes it difficult for some creators to blow up! Besides that, I feel like TikTok wastes one’s time. That a story for another day.

I’m not the only one who was excited though, guess who else was? The one and only Mark Zuckerberg, yes, the CEO of Meta! He introduced reels on Instagram in order to compete with TikTok. Addition on that were Reel Play Bonuses. This was a strategy to attract more TikTok content creators to sign up on Meta. It was tempting, as some users revealed that they were earning tens of thousands in revenue for these bonuses.

As a lot of people were debating about TikTok, this became a serious issue, you would watch the news without getting an update about this TikTok ban matter. Seeing all this, Mr Zuckerberg decided to take away the Reels Play Bonuses. For banning TikTok, all those jobless ex-content creators would have no choice but to sign up for Meta taking their fans with them. A big win for Meta!

Why Reel Play Bonuses Are Back?

The “TikTok ban scare” was a proposed ban that was part of a larger debate over the security risks posed by TikTok, which is owned by the Chinese company ByteDance. The proposed ban, unfortunately for Meta, was never actually implemented. However, it sparked a lot of debate and discussion about the role of social media in our society. Also, it did raise some important questions about data privacy and national security.

With data being said, TikTok content creators stopped panicking, some had already signed up for Meta. Good for them as they have multi-streams of income. For Meta, this meant that they needed plan B. They had to return the Reels Play Bonus, which a lot of influencers/creators are taking advantage of the situation. Well, I suggest you should do the same!  

How get an invitation?

How to get invitted to Reel Play Bonuses

Imagine earning extra rewards for your amazing content and having millions of users celebrating your creativity worldwide! But remember this is an invite-only program. Here are some ideas on how you can catch Meta’s attention and get an invitation to the Instagram Reel Play Bonus:

Create unique and original Reels that stand out from the crowd. Show off your talent, humour, or skills in a way that captivates viewers and leaves them wanting more!

Engage with your audience by replying to comments, hosting Q&A sessions, or even collaborating with other creators.  Building a loyal community around your content will demonstrate your influence and dedication.

Stay consistent and upload Reels regularly. Meta wants to see creators who provide fresh and entertaining content. Show them you mean business!

Utilize trending songs, sounds, or challenges in your Reels. By jumping on the latest trends, you’ll prove that you’re up-to-date and capable of creating content that resonates with a wide audience.

Take advantage of Meta’s other features, such as IGTV or Stories. Showcasing your versatility and exploring different formats can help you stand out and demonstrate your creativity.

Don’t forget to follow @afrluencer on Instagram; Facebook, WhatsApp, and Twitter to stay updated with the latest trends and tips. Share your opinion down below in the comment section on what you think about the TikTok ban, Meta Reel Play Bonuses, and questions as well!


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